Decentralized Linking

The link (aka the hyperlink) is the fundamental building block that literally shapes the web. The link governs how information is connected, in the current case, on pages. One might think the hyperlink is decentralized because page authors are decentralized.

Today's links are best suited for direct linking to an entire page. Examples include from a website mention to the actual website, from a product mention to places where it can be purchased, from a video mention to the video page, and from a call-to-action to a form. This Pages-Connected-By-Links structure optimizes for linear reading of an article from top to the bottom.

Tapscott's Internet of Information or more precisely the“Internet of Pages” is not well suited for non-linear activities such as reading snippets of various pages while researching a topic, mostly because of the relative paucity of external links and the capitalistic nature of the links of themselves.

For this discovery activity, the user generally relies on search as a navigation tool. Search, despite being a rather blunt instrument fraught with inaccuacies, inefficiencies, censorship, and centralization, is a highly lucrative and growing market that ranks pages based on how many inbound links they have.

Decentralizing this fundamental building block of the web—the link — could change everything. Decentralizing the link would enable anyone to create and connect related content to an idea, thereby creating a fully democratic Internet of Value, an Internet of Ideas. The world would enjoy many benefits including censorship-free and virtually instantaneous content discovery including long tail, accelerated learning, and built-in truth verification.

We must liberate the link.

Bridges Not Links

Bridgit is building bridges that connect ideas into constellations of context. Once ideas are connected into a constellation, meaning can be discerned just as the lines between the stars in the constellation bring Orion to life.

Bridgit enables internet researchers to organize, share, attract eyeballs, and monetize the deep search they are already doing. They do this by building “bridges,” which are essentially annotated links between ideas on different pages. Each idea can be a paragraph, a phrase, a part of an image, a segment of a video. The bridge has a type that reflects the relationship between the ideas (e.g., supporting, opposing).